More on leverage
I think it is important not only to provide the leverage people are looking for but also to recognize why they are looking for it. These answers can come off as pretty obvious for B2B. For a customer base in this realm the objective will always be improved profitibility. That means greater efficiency, more thorough research prior to investment, and more power with respect to the amount of services consumable by the customer. The more of these things a business can commamd, the more likely success will be. The issue is determining how to help businesses become more profitable by assisting in gaining or providing these means. All of them amount to consulting services on some level. Time for more thought.