I think it is important not only to provide the leverage people are looking for but also to recognize why they are looking for it. These answers can come off as pretty obvious for B2B. For a customer base in this realm the objective will always be improved profitibility. That means greater efficiency, more thorough research prior to investment, and more power with respect to the amount of services consumable by the customer. The more of these things a business can commamd, the more likely success will be. The issue is determining how to help businesses become more profitable by assisting in gaining or providing these means. All of them amount to consulting services on some level. Time for more thought.
I want to focus thinking on leverage for a while. I made an observation a while back that people generally have been successful when providing others with the ability to take advantage of leverage.
Bankers clearly have mastered…even invented?…this concept by providing loans, etc. Fractional reserve, while leading to our apparent demise, has worked wonders for wealth creation.
Nonetheless, it is safe to assume that even if a person could start his or her own bank, they would be stifled to the point of ineffectiveness by rampant political corruption and favoritism. That’s fine. I have seen other ways in which the provision of leverage has been successful in gaining wealth – the television, theatres, the internet…but there are surely less monolithic examples.
Let’s think of them.
All great ideas seem to stem from people asking “Why?”…Why do things work the way they work? Why do people follow the habits they follow and what is the underlying need or motive in a person’s action? I want to record my thoughts about these things on a daily basis in hopes that something might stick.
So, this is going to be my attempt at documenting my thoughts about the world. If you want to read this blog, awesome, maybe you can contribute to those thoughts and questions. If not, that’s fine too. 🙂
The world is full of opportunities. We just have to catch a few of them.